Course curriculum

    1. Lesson learnt after 6 countries expansion: Market Testing , Funnel Optimization and Product Localisation . Rebecca Leung - Regional Executive Director @ KKday

    2. How we built Growth team at Lalamove that gave us 3x growth in 6 months . Jahanzaib Saeed - Regional Marketing Lead @ Lalamove

    3. How a marketplace can own a product . Robert Hao - Cofounder & COO @ HYPE Asia, Ex-director, Business Operations & Strategy @ Airbnb

    4. How to move from brand vision to brand execution . Xianhang Zhang - Senior Product Manager for Growth @ South China Morning Post

    5. E-commerce - the new normal . Candace Cheung - Strategic Marketing, HK & Merchandising, APAC, Senior Manager @ eBay Grater China

    6. Expand to a new market from 0-1 & grow biz by 500% in 6 months . Erika Chiang - Marketing Director @ FunNow

    7. Financial content in HK - How to grow 30x organic traffic in 90 days in line with CRO target? . Elizabeth Kwong - Head of Content @ MoneySmart HK

    8. The cheat sheet to terrific user growth - multiple channels marketing . Alex Law - Head of Marketing @ foodpanda Hong Kong

About this course

  • Free
  • 8 lessons
  • 3.5 hours of video content